The financial wellness of American employees continues to be a prominent part of public discourse and has become one of the key priorities of our industry. Human resources and benefits professionals are seeing the value of financial wellness programs in helping their employees develop positive money habits that can help them feel more confident and in control of their finances. And, interest in financial wellness programs is heating up even more as employers are learning about the connection between financial wellness in the workplace and a more secure, focused and productive employee team.
But are all financial programs built alike? What makes a financial wellness program successful?
We’ve given that a lot of thought, leveraging best practices and resources from across our firm, and today we have a financial wellness program that embodies what we believe to be essential in helping your employees on the path to financial well-being. What elevates our program is not only having the key ingredients but putting it together in an easy-to-access and easy-to-use high-touch program, including:
|•||A combination of education and personalized guidance.|
|•||Information, tools and resources to help employees make better financial decisions today and tomorrow.|
|•||Assistance in identifying employees’ goals and developing a personalized action plan that addresses an individual’s specific situation to help make their goals more attainable.|
|•||Ongoing support and accountability to help employees develop positive financial habits.|
|•||Support in increasing employees’ understanding of the value of the benefits you offer and helping employees make the most of them.|
|•||Flexibility for employees to engage with the program how, when, and where they want.|
|•||Continual efforts to evolve and improve the employee experience.|
Employees have access to a range of resources and can choose what works best for them.
|Financial education content
Encourage continued education through robust curriculums of newsletters, email updates, intranet content and webcasts.
|Workshops and webinars
Foster active engagement and participation on a wide range of topics.
|Online employee education center
Connect employees to extensive resources and tools.
|One-on-one personal consultations
Help employees identify and address their personal financial needs and make progress toward their goals with actionable next steps. And now we include a personal consultation checklist so they can take their action plan with them.
Program metrics show employees are engaging:
|Onsite workshop attendance, up 25% since 2015.1|
|“This workshop really helped me understand the importance of budgeting and saving.” ‑Participating employee|
|25% of participants took positive financial actions in their plan following their one-on-one meetings with financial wellness specialists.1|
|100,301 visits2 to our award-winning3 Personal Financial Journey tool in less than a year.|
We never stop working to improve the financial wellness experience for your employees, and we’ll continue to share progress on how we’re delivering on that promise. If you want to learn more about our program, talk to your Bank of America Merrill Lynch representative.
1 Bank of America Merrill Lynch data, 12/31/2017 vs. 12/31/2015.
2 Bank of America Merrill Lynch data, as of 2/28/2018.
3 MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. The competition is open to all individuals, companies and organizations involved in producing any marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2016. Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. All work is evaluated solely on its own quality, creativity and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant's imaginative explanation of an entry's value. There are four categories: Print Media, Strategic Communications, Digital Media and Audio/Video. Entries cost $85 per entry or $160 per plan. Merrill Lynch paid for the entry fee.