Advancing our brand

Recently we announced a decision to modernize and simplify our branding and visual identity by moving to one primary brand (Bank of America) and one sub-brand for our investing and wealth management offerings (Merrill), helping to reinforce the depth and breadth of a one-company experience.

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Lorna Sabbia


Our brand is united in asking the simple question: What would you like the power to do?

This single idea helps start a conversation to identify the hopes and dreams of our clients. We are steadfast in our commitment to empowering you, your employees and the communities we serve to move forward on the things that matter most. From creating digital experiences that engage employees, to providing tools and guidance that are personal and actionable, to putting the needs of the people we serve first, we continue to help turn ambition into achievement.

As the team and I meet with many of you throughout the year, let’s continue the conversation to help make financial lives better, through the power of every connection. Your feedback and ideas are valuable; what inspires you inspires us. We look forward to accomplishing much more together in the months and years ahead.

Lorna Sabbia

Lorna Sabbia
Head of Retirement & Personal Wealth Solutions